Rich user profiles
Build a profile for every user who visits your app/website and store their demographic data, each interactions, campaign visits and transaction history. Analyze user actions such as registration, watching a video, browsing a catalog or purchasing. Append data instantly to the user’s profile so you can analyze it right away.
Group users by what they’ve done in your app/website, or by what you want them to do. It can be as simple as users who launched the app for the first time in the past 30 days, to the more complex, such as your users acquired via a Facebook campaign in April who transacted 3 or more times in May and June but not in the last 2 weeks.
Cohort analysis helps you to understand and group users who have demonstrated a certain behavior in your app/website and track their subsequent actions on a daily, weekly or monthly basis. Measure user retention, engagement or a variety of essential business metrics such as how long it takes on average for a new user to transact.
Measure the effectiveness of campaigns run on different advertising platforms to understand which channels yield most engaged and profitable users. Compare long-term retention and value of customers from virtually any source.
Triggered and Scheduled campaigns
Send campaigns at a certain scheduled time or trigger them off of a user’s activity. For eg: If your user watched some videos in the past, send a message to encourage them to watch the next one in the series.
Clever campaigns are designed to run across the entire life cycle of the product to retain acquired users, drive product engagement and help in user win-backs. Email, push and popups; Choose the most optimal channel for your specific use case.
Instead of a generic broadcast message that sends everyone the same content at the same time, personalization lets you tailor notifications so they become an extension of your core product experience.
Quickly experiment, learn and optimize your growth strategies. Run experiments where different versions of the output are shown to the audience and statistical analysis is used to evaluate which variation is most likely to achieve the desired objective.
Like bees to honey, great data scientists swarm where there are hard problems to solve. So we tasked our team with being the innovation leaders in growth marketing. Why bet the future of your product growth on companies that focus on traditional digital marketing approaches ?
Partner with us and go where industry is headed.